![]() Since many female-oriented franchises don’t require a traditional 9 to 6 schedule, she can pick up her kids from school and take them to violin lessons. How can a franchise type of business contribute to a woman’s success?Īnswer: Having an established system ( and trusted staff to whom she can delegate tasks) gives her flexibility. With operating procedures and other protocols already in place, the female entrepreneur doesn’t have to micromanage her employees quite as closely as she might with a start-up. Nevertheless, it is possible to develop a slightly more hands-off approach when a woman is running a franchise. Anyone who thinks they can buy a franchise, then “ set it and forget it,” will soon find themselves a failed franchisee. Women Understand the Importance of Work-Life Balanceīusiness are not slow cookers. She’s less likely to cut corners in the pursuit of short-term profit instead, she realizes that building a reputation for high quality will ensure repeat customers (and more widespread buzz about the business).ģ. When minimum standards are already locked in, a female franchisee can spend her time growing the business in other ways.įrequently, she does so by going above and beyond those minimums: offering extra services, sourcing even better ingredients. Remember the old advertising slogan, “Choosy Moms Choose Jif”? Women are persnickety when it comes to picking products-whether those products feed their families, improve their health, or beautify their homes. In other words, the french fries must be fresh and not frozen. ![]() And their workmanship is guaranteed by corporate. Again, much of the groundwork has been done by the time a female entrepreneur signs on the dotted line of her franchise contract. Consumers and entrepreneurs like them because they offer an established set of standards, and therefore a guarantee of quality. In the simplest terms, they’re in it for the long haul, while their male peers often get “ in it to win it. They tend to want a quicker profit, often at the expense of the company’s longevity.įranchises are appealing. This is partially attributable to their tendency to take a longer-term view of success. Women tend to be more realistic about the business risks they take. 5 Reasons Why Women And Franchises Are A Match Made In Business Heaven But what is it about franchise ownership, in particular, that suits the so-called “fairer sex” - and vice-versa? Let’s break down why I think women and franchises are a match made in ( business) heaven. ![]() We’ve previously discussed the reasons that women are simply better than men when it comes to entrepreneurship. Part of that growth can be attributed to franchise ownership. According to the Kauffman Index of Startup Activity, women now make up fully 40% of all entrepreneurs, with year-over-year increases in the double digits. Now, 2017 has been called a golden age for female business owners. ![]() After all, the skills that women have in spades - perseverance, communication, resourcefulness, and the ability to network effectively - are exactly the ones needed to launch and grow a small business. It’s no secret that women who embark on the path of entrepreneurship, and start their own business, are usually successful.
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